You'll never know it happened. That's the part that gets me.
Fewer than three out of a hundred people who reach a voicemail leave a message. Eighty-five percent of them never call back. They don't wait — they call the next spa on the list.
This isn't a front desk problem. Your girl is checking someone out, walking a nervous first-timer back to a room, answering a question about downtime. She can't be in two places at once.
The problem is that nobody ever told you what those missed calls add up to.

Eight pages. Five named mistakes, and a worksheet on page four where you plug in two numbers — your average visit value and how many calls you miss in a week. The math does the rest.
Eight pages. Five named mistakes, and a worksheet on page four where you plug in two numbers — your average visit value and how many calls you miss in a week. The math does the rest.

Fewer than three out of a hundred people who reach a voicemail leave a message. Eighty-five percent of them never call back. They don't wait — they call the next spa on the list.
This isn't a front desk problem. Your girl is checking someone out, walking a nervous first-timer back to a room, answering a question about downtime. She can't be in two places at once.
The problem is that nobody ever told you what those missed calls add up to.
Fair warning — most owners are surprised by what comes out. A few are a little annoyed with me.